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Digital platforms

Completed · 4 years

Tenor Group, AFMA et filiales

Build a group-wide digital capability

Four years supporting executive leadership through a roadmap, internal digital factory, platforms, CRM and inbound marketing.

Our role

Executive advisory, roadmap, digital factory, digital platforms, CRM and inbound marketing.

01 · Leadership challenge

Align subsidiaries with different businesses and maturity levels around one trajectory.

Move from isolated projects to an internal industrial capability.

02 · Approach

Support executive decisions over time.

Adapt the roadmap subsidiary by subsidiary.

Build a digital factory combining product, design, technology and data.

03 · Deliverables

01

Group digital roadmap

02

Internal digital factory

03

Business platforms

04

CRM and inbound-marketing strategy

04 · Impact and evidence

What the engagement made possible

  • A roadmap shared by the group and its subsidiaries.
  • A digital factory able to deliver and operate internally.
  • Platforms, CRM and inbound capabilities in production.
View the original reference on mamri.com

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