Our role
Framing, benchmarking, strategy, UX and design through Sync.
01 · Leadership challenge
Move beyond a purely institutional model to genuinely serve users.
Create open architecture capable of evolving.
02 · Approach
Compare 20 Moroccan government sites and 20 international e-government references.
Test the benchmark through internal and external interviews.
Adopt a mobile-first design.
03 · Deliverables
National and international benchmark
Editorial strategy and UX
Open architecture
Web TV and participation space
04 · Impact and evidence
What the engagement made possible
- An institutional platform reorganised around the citizen experience.
- Performance measures remain confidential.